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Inform. Inspire. Celebrate. | |
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Old Soul, New Sole: The Predator
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Adidas has unveiled the Predator 25, blending its heritage design with updates like enhanced STRIKESKIN, said to improve grip, and HYBRIDTOUCH 2.0, which claims to enable the wearer to break the boot in faster.
Already seen on the feet of Alessia Russo and Jude Bellingham, the boot is available in all good retailers now. Go Deeper | |
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Reeling Loving the Tennis
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The Australian Open's official YouTube channel has been featuring a live match tracking option on selected games, in which real players are replaced with animated ones. The matches take place on a virtual court and feature real, human-voice commentary.
The cartoon-style output is brought to viewers courtesy of AO Animated using Hawk-Eye tracking data and 3D avatars. The main ambition being to target younger audiences.
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AI Shredding Snowboard Judging | |
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The upcoming X Games 2025 in Aspen will debut an AI judge, developed with Google, to analyze snowboard superpipe runs with precision and consistency.
While the AI’s scores won’t affect results this year, it will be tested for its potential to support human judging in the future.
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LaLiga Fans Coin(W) it In?
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Given crypto's recent history, LaLiga - always a very tech forward thinker - has taken the bold move to striking a partnership with CoinW, which sees the brand become the league's official regional crypto exchange.
Central to this deal is blockchain technology, with the ambition to use it to enhance fan engagement, interactivity, rewards etc. It will be interesting to see what this looks like in due course.
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Hats off to The Bundesliga which has become the first European football league to debut on Roblox.
Fans can experience five Roblox games, including a ‘obbie (ie an obstacle course) and a free-kick simulator as well as UGC and partner activations. Current league partners, Topps and ESPN, will support the league in bringing a “Bundesliga Clubhouse” to life.
Who is this targeting? Generation Z …and beyond!!
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