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Choosing a Marathon? 
What the Big Four Really Test

Is 2026 the Year You Run a Marathon? 
Here’s Insight into The Big Four.

Marathons are never just about the athlete. London, Berlin, Chicago and New York each pose their own test through surface, gradient and rhythm. 

Performance in each is a negotiation between the body and the environment…and helping broker this is kit. 

If you’re down to run, take a look at this week’s leader before you leap.
     

FIFA’s World Cup AI Plans

Lenovo will be powering a range of initiatives for FIFA during the 48-team World Cup this summer. Innovations will span officiating, match analysis, performance, and fan engagement.

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Diving Into On’s Tech Creds

We called it last September and now On has joined the PR-through-tech tussle. If you want to know the tech creds they are making public…

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JD Sports TAIlors Choice for US

British sportswear retailer largest market is the US and customers there will be able to use AI platforms to search for and purchase its products.

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America’s Fastest Growing Sport Secures Tech Partner

Park Place Technologies has been revealed as the official technology partner of both the 

Professional Pickleball Association and Major League Pickleball.

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Six Nations Backer Kicks off €2.7bn Debt Deal

Global Sport Group, owned by CVC and which has interests in football, rugby and tennis, has launched a process to raise billions of pounds in debt. These are expected to fund a string of further acquisitions.

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