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Thinking on Your Feet: Nike’s Mind Shoes
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Mind Shoes or Mind Games
Nike’s new Mind shoes promise brainwave tuning and sharper focus, blending neuroscience with footwear. The idea is bold, intriguing and raises a few questions about where innovation ends and psychology begins.
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FIFA’s $1BN Saudi Partnership In a move that has sparked fresh scrutiny over influence and governance, FIFA has formed a joint fund with the Saudi Fund for Development to finance stadiums, training sites, and infrastructure worldwide.
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UK Slips in Formula One RaceIndustry leaders warn Britain risks losing F1 supremacy as investment, talent pipelines and emerging hubs in the US and Middle East outpace UK infrastructure and policy support.
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PE Tackles Mexican AFL Global Sports Capital Partners makes landmark investment in Mexico’s pro American football league, aiming to scale operations, expand media reach and unlock commercial growth.
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$3M Boost for Racket Data Startup Norwegian startup, SportAI, has closed a $3m round. It plugs AI video analysis into existing court cameras to deliver instant feedback and stats, and is targeting global racket venues and training platforms that want pro level insights for everyday players.
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Minding Soccer and Basketball Israeli startup, iBrain, combines EEG headsets and AI to measure athlete focus, stress, and cognitive fatigue, giving coaches a new data layer to decode brain activity during training.
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Gaming Helps Find Missing Managers Xbox, Sky Sports, and Football Manager 26 are identifying skilled female gamers for real world coaching pathways, aiming to narrow football’s long standing gender gap.
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