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Inform. Inspire. Celebrate. | |
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From pay offs to pricing, there's been a strong theme in sport this week.
Excitement around the Lions rugby series - one of the most tech-forward tours yet - is building as the team lands Down Under, while French football club, Lyon, has simply gone down. The club has been demoted to Ligue 2 after its finances caught up with it.
Meanwhile, England’s controversial decision to put India into bat ended up paying off handsomely with a thrilling win, while the Kansas City Chiefs are cashing in every time Taylor Swift is spotted in the stands - her army of followers turning up, tuning in, and boosting the franchise’s bottom line.
In football, the transfer window is buzzing along in the background - Liverpool look poised to splash past the £200 million mark on new signings, while Sweden’s Alexander Isak could soon become Newcastle United’s top earner ever. And with deals running until September 1st, there’s still plenty of time for clubs to balance their books… or unleash the chequebook. And over in the US, the NBA’s Larry O’Brien Trophy found a new home at the weekend as the Oklahoma City Thunder edged past the Indiana Pacers (our commiserations to our friends at Sports Tech HQ), drawing a peak crowd of 19 million. So, this is why the NBA’s streaming rights enjoy a value of $76 billion. The money talk doesn’t stop there! Our latest Leader looks at whether biocarbs, the high-octane fuel athletes swear by, could also be one of the savvier plays for your investment portfolio. As always, the newsletter is built to spark a conversation. Hit the Your Turn button - we’d love to hear what you make of it. | |
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Leader: Should Biocarbs Be Supplementing Your Investments – Not Just Your Athletes?
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Sport’s future lies in smarter, science-backed marginal gains - and biocarbs are a perfect example.
Once a gut-churning gamble, they’re now precision performance tools that buffer lactic acid and should attract serious commercial interest.
With elite athletes leading the way and mainstream sport sure to follow, biocarbs might just be one of the smartest plays you make this season.
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The Billion-Dollar Big Top | |
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Trosmic Sports - a Gulf-based sports and entertainment developer - has announced Flux Halo, a $1 billion, 20,000-seat arena boasting column-free sightlines, AI-driven climate control and a solar-LED skin. Designed as a net-zero flagship for the region and backed by Japanese equity, it aims to set a new benchmark for multi-purpose venues.
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AI Sees All: Oakley and Meta Launch Smart Specs | |
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Meta and sports eyewear brand Oakley have unveiled the Oakley Meta HSTN - smart performance glasses for athletes and fans. They deliver hands-free coaching and real-time prompts alongside 3K video, open-ear audio, IPX4 water resistance and up to eight hours of battery life.
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Millennials All in on Esports’ Betting | |
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Older millennials - late-20s to early-40s - are driving esports betting into the mainstream. Their wagers now make up nearly half of all esports bets, pushing the market to $2.5 billion this year and aligning esports gambling ever closer to traditional sports books.
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SportsVisio Nets $3.2M to Sharpen Its Shot | |
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SportsVisio - the Boston-based AI video analytics firm - has raised $3.2 million from backers including Sony Innovation Fund, Sapphire Sport and Mighty Capital. The funding will help scale its AI-powered Coach Mode across basketball and volleyball and introduce baseball tools this year.
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Spurs Bank on Blockchain with Ledger | |
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The San Antonio Spurs have signed a jersey sponsorship with Ledger, the Paris-based digital asset security specialist. Announced at the NBA Draft, the deal also supports STEM education initiatives in Paris - making this partnership a play on both tech and transatlantic community impact.
Go Deeper | |
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Whoop - the Boston-based recovery and performance company - will kit out the British & Irish Lions on their 2025 Australia tour. The squad will use Whoop 5.0 wearables and data analytics to monitor heart-rate variability, recovery, sleep and jet-lag throughout the trip.
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Bee Out: TNT Sports Moves Playout In-House
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Red Bee Media - the UK broadcast services firm - has lost its TNT Sports playout contract as Warner Bros. Discovery brings the operation in-house and relocates to Atlanta. It’s the latest sign that rights holders want tighter control of their broadcast tech.
Go Deeper | |
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Broncos Draft Tech Playmaker | |
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The Denver Broncos have hired Daniel Brusilovsky - Golden State Warriors’ Tech VP - as Chief Technology Officer. In swapping courtside for office space, he’ll oversee tech across the club’s facilities and stadium, and take a seat at the senior leadership table. Brusilovsky co-founded the consumer app, imoji, before moving into sport.
Go Deeper
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This Week on LinkedIn
From Olympic breakthroughs to brand strategy, here’s what we spotlighted on the feed this week.
Change Starts in the Changing Room Sweaty Betty Foundation’s #ListenToHer campaign is more than clever content - it’s opening up the kind of honest conversations that move women’s sport beyond lip service, starting where it matters most.
From Cinders to Circuits To mark #OlympicDay, we looked at tech’s journey through the Games - from a photo-finish in 1932 to AI judges and augmented reality in Paris this summer. What will make headlines at LA 2028?
Faith, Speed and Strategy Faith Kipyegon is chasing a woman’s sub-four-minute mile, but is this an outright win for women’s sport or simply a marketing dream? We ran an op-ed looking at who really benefits.
Write the Next Chapter The 2025 Sports Technology Annual Review is now open for contributions. If you know where sport’s going, we’re listening. | |
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Before you go, don’t forget to use the button to share your thoughts or news. We’re always keen to hear from you! | |
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