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Running’s Innovation Race Has a Flaw at its Core
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From foam chemistry to aerodynamic fabrics, the world’s biggest kit brands are staking their reputations on engineering-led performance. But beneath the record attempts and the technology story sits a contradiction that says rather a lot about where sport really is.
This week’s leader explores the tension between progress, perception, and the opportunity hiding in plain sight. | |
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Finances & Failure - Founders Get Real
Tech Chairs series 2 is in full swing, with sports tech entrepreneurs opening up about the mistakes they've made. How financial backup plans can actually harm your business and the dangers of a loss leader were discussed in podcast's latest episodes.
Listen now
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Sixth Street Backs Sunderland Women
Bay Collective, backed by Sixth Street, has agreed to acquire a majority stake in Sunderland AFC Women, bringing long term capital and infrastructure into one of England’s most established women’s clubs. Go Deeper | | | |
Fujitsu Takes AI Into Athlete Development Fujitsu’s partnership with Osaka University of Health and Sport Sciences moves its skeleton recognition AI from judging support into athlete development, coaching, and biomechanics. Go Deeper | | | |
Amer Sports Rebuilds Digital Core Amer Sports is increasing investment in SAP S/4HANA, data infrastructure, and AI as it modernizes the systems behind brands including Arc’teryx, Salomon, and Wilson. This is a significant overhaul that reflecting the operational layer needed to scale continued global DTC growth, inventory planning, and digital commerce at pace. Go Deeper | | | |
Grass Valley Backs Broadcast Talent Broadcast technology giant, Grass Valley, has launched a student program focussing on sports production and media tech. It suggests that live sport broadcast now needs more talent, trained to industry standard, as well as better tools. Go Deeper | | | |
Down or Up, Always Genius Genius Sports continues to extend its AI-led data and fan intelligence capabilities, strengthening its infrastructure behind broadcast, engagement, and wagering offerings. While markets may still be feeling their way, the company’s innovation commitment remains firmly in motion. Go Deeper | | | |
Puma Partners Pokémon Puma has launched a 30th anniversary Pokémon collection spanning apparel, footwear, and accessories, turning gaming nostalgia into a commercial sportswear play. This is the second such collab, and another smart example of fan culture being monetized, especially when sport and entertainment brands increasingly compete for the same spend. Go Deeper | | | |
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