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The STA Leader: Is The AI Empire Being Built On Rented Land? | |
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The accelerated use of artificial intelligence could be coming at an environmental cost, with every AI-generated image estimated to consume the same energy as charging four iPhones from scratch. In her latest column, The STA Group CEO Rebecca Hopkins asks if better regulation, smarter strategies and collective action will be needed to stop the unintended consequences of automation getting out of control. Go Deeper | |
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VAST Data Launches NHL Media Power Play | |
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The NHL has agreed a multi-year partnership with VAST Data to transform the management, storage and distribution of its media content. The world’s leading ice hockey league will use the VAST Data Platform to improve its archival processes and real-time collection of in-game footage while preparing for future advances in AI-powered content discovery. Go Deeper | |
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Women’s Hockey Takes The Ice In EA Sports NHL 25 | |
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EA Sports has confirmed that Professional Women’s Hockey League (PWHL) teams and athletes will appear in its NHL 25 video game series for the first time. The PWHL will be added to the game after a December update, which is due shortly after the start of the league’s second season. Female teams from International Ice Hockey Federation tournaments are already playable. Go Deeper | |
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Qloo To Enhance Special Olympics Donor Search | |
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Special Olympics has engaged Qloo, a pioneer in the use of AI for predicting consumer tastes and preferences, to enrich its donor database and upgrade its fundraising campaigns.
Qloo’s Taste AI intelligence engine will be applied to help craft highly personalized campaigns that are more responsive to the interests and behaviours of new and existing supporters, while also identifying potential high-propensity donors.
Go Deeper | |
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PlaySight Automates Highlights For Grassroots Racket Sports | |
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Sports technology and production company PlaySight has introduced a new automated video highlight solution targeted at racket sports players and clubs. The feature leverages PlaySight’s SmartCourt AI tool – which automatically follows each player and ball on a court while analysing their position, speed and performance – to generate and distribute personalized and shareable video clips to users of the PlaySight mobile app.
Go Deeper | |
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WSC Sports Goes To The Edge With ESPN | |
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AI-enabled sports content trailblazer WSC Sports has become a core partner of the ESPN Edge Innovation Center.
WSC Sports, which serves over 460 leading sports organizations worldwide, joins Accenture, Microsoft and Meta in helping ESPN bring new sports media innovations to market.
Go Deeper | |
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The 2024 Sports Technology Annual Review Is Here | |
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It has been a revolutionary year in sports innovation, with generative AI, equitable technology and sustainable breakthroughs among the developments that are changing the game.
All of it is covered in The 2024 Sports Technology Annual Review, brought to you in association with Capgemini. Now in its fifth year, The Review is packed with exclusive insights from leading sports brands and revolutionary thinkers – and it’s available now. Read more today about what will really matter tomorrow...
Download The Report | |
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Who Is On The Sports Technology Power List? | |
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Say hello to the people turbocharging sport through tech...
The STA Group has launched The 2024 Sports Technology Power List – our annual selection of the 100 visionaries leading the transformation of the sports industry.
Want to know who made the cut? And why they matter? Take a look below.
Access The Power List | |
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Inform. Inspire. Celebrate. | |
The STA Group is a unique B2B company. We connect global sports with the leading minds and work in technology, engineering, science and design.
Engaging with visionary businesses, sports organizations, investors and athletes, our innovative events, fascinating content, and unparalleled, data-led insights support the evolution of the sports industry internationally.
If you create groundbreaking solutions or strive to drive your area of sports forward, connect with us.
With our unique knowledge, network and expertise, we are about so much more than today's trends: we're shaping sports for tomorrow.
Talk to us and find out more | |
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The STA Poll: Today's Leader reflects on the environmental impact of artificial intelligence. Has your organization considered sustainability into its AI strategy? | |
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