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| What Has Sport Been Investing In, Rethinking and Broadcasting This Week | |
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LTA and Redrice Launch Innovation Investment Partnership The LTA has announced a strategic partnership with Redrice Ventures to identify and support emerging businesses across racket sports. The initiative will combine investment, commercial expertise and access to one of the world's largest governing bodies to help accelerate innovation across the sector. MORE | | | |
Alpine Questions the Value of Celebrity Investors Alpine's chief executive has said the Formula One team's celebrity-backed ownership group has added little operational value despite generating significant publicity. The comments challenge the assumption that high-profile investors automatically strengthen a sports business. MORE | | | |
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AO Ventures Expands Sports Technology Portfolio AO Ventures has invested in athlete performance platform PlayerData and sports media workflow company ScorePlay as it continues to back technologies with the potential to improve elite sport. The Australian Open-backed fund is increasingly using investment alongside major events to help promising sports technology businesses scale. MORE | | | |
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AI Leaders Call for Urgent Economic Preparation
More than 200 economists, researchers and technology leaders have signed an open letter urging governments, businesses and institutions to prepare for AI's impact on productivity, employment and economic growth. The signatories argue that AI could reshape the global economy at unprecedented speed over the coming decade. MORE | | | |
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World Cup Rights Race Could Reach $2 Billion
The next cycle of US media rights for the FIFA World Cup could be worth between $1.5 billion and $2 billion as streaming platforms prepare to compete alongside traditional broadcasters. The expected bidding war reflects both the growing commercial value of football in the United States and the changing economics of premium live sport. | | | |
Scripps Adds Volleyball to Its Growing Women’s Sports Portfolio
Scripps Sports, the sports arm of US media company E. W. Scripps, has secured exclusive US rights to the 2027 FIVB Women’s Volleyball World Cup for its ION television network. The deal adds another major property to a portfolio that already includes the WNBA, NWSL and PWHL. MORE | | | |
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