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Wimbledon, VAR and Who Calls the Match
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Wimbledon Raises the Bar on VAR
VAR coming to SW19 this summer is the latest tech step for the AELTC – but does it signal something deeper about the future of match officials? | |
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Tech Chairs Series 2 is Live
CEOs discuss 'Finances & Failure' in the world of sports tech and how to avoid big mistakes. Honest reflections on the unique early challenges, what it's like when a business goes under and how to ruin your sales pitch are essential listening for the industry.
Listen now
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Google Goes Screenless
Google is reportedly readying a Whoop style Fitbit band with no screen, focused on sleep, recovery, and strain rather than smartwatch features. It moves the brand closer to the wearables people wear for insight rather than interaction. Go Deeper | | | |
Meanwhile WHOOP Plays for Scale WHOOP’s latest raise, valuing the business at $10.1 billion, says less about wristwear and more about ambition. This is now a subscription business built on habit, data, and a growing claim on personal health, with IPO talk getting louder. Go Deeper | | | |
Nike Beats, But the Recovery Still Looks Fragile Nike’s latest financial reports might have beaten expectations, but the market is looking at what comes next. Margins remain under pressure, China is still an issue, and the guidance for softer sales ahead suggest Elliott Hill’s turnaround is proving slower than investors had hoped. Go Deeper | | | |
NFL Gives Flag Football a Pro Tier The NFL’s partnership with TMRW Sports to launch a professional flag football league gives the sport a proper top tier for the first time. With flag football heading to LA28, this creates a clearer route from grassroots participation to elite competition and commercial scale. Go Deeper | | | |
Women’s Football Gets Ball-Smart The Women’s Super League is set to become the first football league to introduce a smart ball in live competition, with Sportable and Nike bringing real time data into matches, coaching, broadcast, and potentially officiating. Go Deeper | | | |
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