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The STA Leader: The Geek Will Inherit The Earth | |
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Celebrated engineer Adrian Newey’s big-money move from Red Bull to Aston Martin could have a huge impact on the next few Formula 1 seasons.
Meanwhile, as The STA Group CEO Rebecca Hopkins argues, it also shows sports team owners recognising that brilliant tech specialists can deliver huge performance and financial returns.
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NFL And AWS Drive Downfield With AI | |
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Amazon Web Services and the NFL have expanded and extended their partnership, introducing new AI and machine-learning tools to the league’s media and fan engagement operations.
Viewers will now benefit from advanced statistics and data visualisations like Tackle Probability, while NFL Media will make use of generative AI solutions to simplify and accelerate production and business intelligence workflows. Go Deeper | |
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$3.3 Billion Saudi Sports Hub Adds Blockchain Talent ID | |
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Alpha Jossor Investments and UK-based tech company Blockchain Sports Ecosystem are to collaborate on the development of a $3.3 billion sports tech hub in Saudi Arabia. The complex will feature an advanced football academy featuring the latest integrated training solutions, with a digital ID platform to track the progress of members and attendees, alongside the private development of 1,500 villas and around 3,330 apartments to sustain a smart sports city.
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Snap! WSC Sports Boosts Creator Capabilities | |
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AI production pioneer WSC Sports and social media platform Snap are to work together on an expanded set of content creation capabilities.
WSC Sports’ Magicrop technology, which generates end-to-end, vertical video with action tracked perfectly in frame, will now be available to creators on the Snap Stars programme to help them reach sports fans with compelling, platform-specific content.
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Brady-Backed Autograph Sketches Post-NFT Future | |
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Autograph, the digital collectibles platform co-founded by NFL icon Tom Brady, has relaunched with a new offering in response to the faltering NFT market. The reimagined version of the app shifts away from web3 functionality and combines media aggregation with gamified engagement, ecommerce and AI-enabled news summaries based on each user’s personal interests.
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| Arsenal And NTT Kick Off Digital Transformation Plan | |
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Premier League football club Arsenal have brought in NTT Data as their new digital transformation partner. The Japanese company will deploy its machine-learning solutions to deliver tailored content and targeted offers to Arsenal fans around the world as part of a more personalised supporter experience. It already provides real-time data analysis, AI, digital twin and Private 5G technologies to the likes of golf’s Open Championship and the NTT Indycar Series.
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Google Embraces Infinite Reality Of 3D Web | |
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Infinite Reality, a company that powers immersive shopping experiences and digital twins of sports and entertainment venues, has agreed a five-year partnership with Google Cloud.
The arrangement will help Infinite Reality to drive new innovations and scale distribution of its spatial computing and extended reality technologies, which take organizations in ecommerce, sports and entertainment, education and customer care into the 3D web.
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Interested in partnering with The STA Group? Talk to us and find out more.
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