| |
Inform. Inspire. Celebrate. | |
| |
Two Lists, Four Regions, 100 Technologies, 100 Leaders | |
| |
After months of meticulous planning (and more caffeine than we'd like to admit), The Listed powered by Sports Tech HQ is here. Throughout 2025, we'll celebrate the most visionary people and technologies, across Asia Pacific, India and the Middle East, Europe and the Americas – highlighting those who really are shaping sports in their regions.
The Listed comprises two power indexes, Each region will host its own reveal celebration – but here’s the really interesting part – who would YOU like to see featured? If you respect a technology, or a visionary person backing, developing or enabling technology in a sport, share their work here.
The Listed is proudly powered by Sports Tech HQ, an outstanding nonprofit fuelling Indiana’s emergence as a global hub for sports technology in the US. Check them out here.
We are also excited to have an impressive lineup of global sports supporting this initiative and will be sharing the reveal dates too — so stay tuned. Big things ahead.
Go Deeper | |
| |
| |
| |
The Morning After the Night Before: The Sports Technology Awards Brunch | |
| |
The Sports Technology Awards night might be over but the conversation will continue at our CEOs and Overseas Brunch, created in association with NNIISH. Taking place in the prestigious Long Room at the iconic Kia Oval, what better backdrop to continue networking, swap insights and hear from some of the 2025 judges. Go Deeper | |
| |
Loughborough Gets Vitality Boost for Women’s Sport | |
| |
Loughborough University has teamed up with Vitality Health to launch its Women in Sport Innovation Hub, a multi-million-pound initiative set to tackle everything from smarter kit design to nutrition know-how.
Expect science-led solutions as experts, elite athletes, and savvy brands organize to turn research into results — giving women’s sport the advantage it deserves. Go Deeper
| |
| |
Saudi Arabia Bats Big with $500m T20 Cricket League
| |
| |
Saudi Arabia is stepping up to the crease with plans for a $500 million T20 cricket league, built around a Grand Slam-style tournament structure.
Led by Australian cricket executive Neil Maxwell and supported by SURJ Sports Investments, the eight-team competition forms part of the Kingdom’s ambitious Vision 2030 initiative, aiming to refresh cricket’s traditional commercial approach.
The tournament promises a clear financial framework, strategically designed to boost emerging cricket nations and secure the sport’s long-term economic health. | |
| |
SailGP Charts Smarter Waters in San Francisco | |
| |
SailGP (a member of The STA Group Hall of Fame and shortlisted for The 2025 Sports Technology Awards) is bringing next-gen tech to the Rolex Championship in San Francisco (22–23 March).
Backed by Oracle Cloud, each F50 catamaran crunches 35,000 data points per second, powering everything from real-time safety checks to predictive maintenance.
Innovations include precise AR overlays via LiveLine broadcasts and immersive AR/VR fan experiences through SailGP’s app.
| |
| |
Seattle Mariners Navigate Improved Security with AI Tech | |
| |
Evolv Technology, specialists in AI-powered weapons detection, has landed a major partnership at T-Mobile Park with the Seattle Mariners.
After last season's successful trial, Evolv is now the Mariners' Preferred Fan Security Screening Provider — their 12th MLB partnership.
Evolv Express scanners, backed by real-time AI analysis, promise quicker, smarter entry without compromising safety or fan experience.
Could smooth security be the Mariners' best catch yet? | |
| |
SportAI Serves Up On-Court AI Coaching | |
| |
SportAI, the startup behind AI-driven sports analytics, has joined forces with racket sports brand Shark to launch an on-court coaching app powered by computer vision.
The app analyzes player movement, swing paths, and ball strikes, providing instant feedback and tailored gear recommendations mid-session.
With strong investment backing, SportAI aims to roll out this tech across the racket-sport spectrum.
Is AI the ultimate doubles partner?
| |
| |
PGA TOUR Drives Tech Innovation at THE PLAYERS | |
| |
The PGA TOUR is stepping up its game for The PLAYERS Championship 2025 with the rollout of its most fan-focused tech yet.
Comcast Business is debuting 'Game the Green,' a real-time shot prediction feature, while Sports Technology Awards finalist Cosm enhances the fan experience with its immersive dome broadcasts and an expanded World Feed, delivering new perspectives to global audiences.
Behind the scenes, the AI-powered Course Setup Tool from Morgan Stanley fine-tunes tee and pin placements.
And there's heart too — Optum’s 'Putt for a Purpose' initiative combines skill with community impact. | |
| |
From Court to Canopy: Fiserv Forum Transformed | |
| |
The Milwaukee Bucks teamed up with immersive specialists The Famous Group to digitally transform Fiserv Forum into a lifelike virtual forest. Advanced venue scanning and innovative graphic overlays merged with carefully crafted digital elements to create realistic roots and foliage that embraced the Bucks’ “Fear the Deer” theme.
This activation fused set design with real-time visuals. With the forest taking over the court, fans were invited to step into a realm where creativity truly took root.
| |
| |
| |
| |
| |
| |
