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MLB’s Robot Umpires

Major League Baseball's Automated Ball-Strike Challenge System lands this season as the sport's answer to a question it has been circling for years: how do you bring accuracy into officiating? 


Our leader looks at how a sport with rich and emotional heritage is embracing smart tech…smartly.

 

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Cricketers Move To Take Control Of Their Own Data Economy

We raised the topic of athlete data ownership 3 years ago and it is now starting to get traction. The World Cricketers’ Association have agreed terms with Sports Data Labs to create a player-led system for managing, protecting, and monetizing player’s data. The move reframes performance and medical data as an owned asset.

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An Apple +  A Day…

Apple is evolving its Fitness+ ecosystem through deeper integration across devices, content, and user journeys. The strategy is clear: own the habit layer, not just the hardware and get embedded into how people train, recover, and engage with sport.

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FANZO Tackle Sport’s Fragmentation Problem

FANZO, which guides sports fans to pubs broadcasting games, is launching in North America. The move will see it positioning its platform as a way to connect fragmented rights, venues, and fans watching sport outside stadiums. The proposition on offer is turning hard-to-measure OOH (out of home) audiences into something addressable, thereby giving rights holders and brands a new layer of inventory beyond broadcast and in-venue.

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Former MLB Players Back Mass Participation Analytics App 

Two former MLB players are backing Ember Sports, a mobile platform using AI to deliver professional grade baseball and softball training without hardware. It’s part of the wider marketing seeing high performance insight trickle down and enjoy distribution at scale. Technologies like these benefit non-pro athletes and have huge potential for creating an addressable market and consolidating significant data.

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Toronto Tempo’s New Infrastructure

Toronto Tempo is developing a purpose-built performance centre with HOK, combining elite training facilities with year round community access. The facility will follows a growing trend to serve as both a high-performance training home and a hub for grassroots engagement.

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