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Sport May Pay for Winning Data
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Data is getting better at predicting sports results before they unfold but sport still lives in the space where it’s all to play for. If data tells us who will win, why will we show up?
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AI Flywheel Targets Sports Media Growth
WSC Sports is proposing a continuous loop of automated highlights, fan insight and distribution to help rights holders unlock deeper engagement and new revenue models. The focus is on keeping content fresh before, during and after live sport. Go Deeper
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AI Scouting Startup Aims to Trim Transfer Losses Marquee raised $1.2 million to build an AI decision intelligence platform that unifies club data for recruitment, scouting and performance analysis. The tool targets wasted spend on failed player transfers by automating workflows and offering tailored insights across football and basketball clubs. Go Deeper | | | |
Sports Tech Pivots to Personalized A recent report show that sports tech platforms in the UK are shifting from one-size-fits-all feeds to adaptive systems that tailor insights and content to individual users. The move is driven by more mature audiences, smarter filtering and preference discovery that help reduce noise and increase relevance. Go Deeper | | | |
Reimagining Sport Sound for Deaf Fans Innovations shown at events such as the Deaflympics are making live sport more inclusive by converting audio atmosphere into haptic and visual cues. This means spectators who are hearing impaired can experience crowd energy, referee signals and game rhythm in nonauditory ways, potentially reshaping how venues and broadcasters design accessible experiences. Go Deeper | | | |
Amer Sports’ Snow Brands Get Warm Response Investors are reacting to stronger momentum in premium labels Salomon and Arc’teryx after recent earnings and outlook upgrades pushed the group’s share price higher and boosted analyst buy ratings. The market is watching growth in direct-to-consumer sales and demand in APAC as core drivers for future expansion. Go Deeper | | | |
Infosys Doubles Down on AI skilling and Sports Tech
Infosys is sharpening its focus on real-time AI-led skilling through its Springboard initiative and data-driven engagement in sport sectors such as tennis and Formula E. At the AI India Summit 2026, its executives framed this push as part of a broader mission to innovate in India for global impact and to embed AI into education and sports experiences. Go Deeper | | | |
Brain Stimulation Enters Sports Psychiatry Research Transcranial magnetic stimulation (TMS) uses magnetic fields to induce electric currents in targeted brain regions and is FDA-approved for depression and some neurologic conditions. In sports psychiatry it’s being explored to help athletes with psychiatric disorders who face medication restrictions. Go Deeper | | | |
Olympic Performance Ceiling Reached?
Researchers and theorists say elite sport has natural limits, with statistical models pointing to slowing improvements and a biological ceiling for human achievement at the Games. This means even records could be harder to secure. Go Deeper | | | |
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