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Inform. Inspire. Celebrate. | |
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Welcome to 2025 – Exciting Times Ahead! | |
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Happy New Year!
We hope you had a wonderful holiday season and are ready for an amazing 2025. This year, we have a lot in store, starting with our highly anticipated 2025 Sports Technology Awards Ceremony.
Mark Your Calendars! London will host The 2025 Sports Technology Awards on April 23, 2025, and it’s set to be bigger, bolder, and more exciting than ever!
Here’s What to Expect - Walk the Red Carpet and soak in the spotlight.
- Discover the Hall of Fame – celebrating legends in sports.
- Dive into the Vibes Lounge – enjoy fusion cuisine, curated drinks, and next-level networking!
- Catch the Celebrity Q&A – where innovators redefine the cutting edge.
- Step into the Arena of Innovation – where the celebrations hit their peak.
- Party at the Afterparty – featuring the coolest lineup and DJ.
This isn’t just an awards night – it’s an experience. It’s where connections are made, ideas come alive, and the future of sports takes center stage.
Tickets are LIVE – don’t miss your chance to be part of it!
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Keen sector watchers were finally rewarded when TGL by TMRW finally launched this week. In doing so, it sparked a heated debate among golf enthusiasts about whether it is or isn’t the future of the sport.
In her latest column, The STA Group CEO, Rebecca Hopkins, explored the skepticism of traditional fans’ versus what innovation can do for the sport.
Go Deeper | |
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Touchdown TV: NFL Grabs 72 of America’s Biggest Broadcasts | |
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The NFL once again reigned supreme on U.S. television, securing 72 of this year’s 100 most- watched broadcasts and overshadowing events like the Yankees-Dodgers World Series and the Paris Olympics.
While other sports—such as women’s NCAA hoops—did break into the Top 100, the NFL’s star- driven rivalries and big-market showdowns continue to captivate America’s screens.
Go Deeper
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Is Elon Musk Eyeing Liverpool FC? | |
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According to a recent interview, Errol Musk says his son, billionaire entrepreneur Elon Musk, has shown interest in buying English soccer club Liverpool.
While acknowledging Elon’s interest, Errol Musk noted, “That doesn’t mean he’s buying it. He would like to, yes, obviously, anybody would want to.”
Imagining Elon Musk leading Liverpool sparks exciting tech innovations. From advanced analytics to enhanced fan engagement on social media, his expertise could transform the club both on and off the pitch.
Go Deeper
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Could Musk’s interest in Liverpool kick-off a technological revolution for football? | |
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Mercedes-AMG Petronas Formula One Team has officially joined forces with Adidas, bringing the iconic sportswear giant into Formula 1 for the first time. Beginning in 2025, Adidas will supply the team’s kit—from performance wear and footwear to accessories for both the team and fans worldwide.
Valued at $44.40 billion, Adidas steps into F1 at a defining moment for Mercedes, ushering in a new chapter in the post-Lewis Hamilton era. Fans can look forward to the first glimpse of the Adidas-designed kit this coming February—right alongside the unveiling of Mercedes’ 2025 challenger.
Go Deeper
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European T20 Premier League Gets ICC Green Light!
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Cricket fans in Europe have a brand-new event to look forward to! The International Cricket Council (ICC) has officially sanctioned the European T20 Premier League (ETPL), set to debut from July 15 to August 3, 2025. This privately owned franchise tournament is a partnership among Ireland, Scotland, and the Netherlands—with backing from strategic partner Rules Sport Tech. Why It MattersGlobal Recognition: ICC approval cements the ETPL as a major player on the international cricket calendar. Growth Potential: Work will now ramp up on franchise ownership, broadcast deals, and player drafts—key pillars for long-term success.
Go Deeper
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Flying High : Etihad Airways Named Official Global Airline Partner Of The Badminton World Federation! | |
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Etihad Airways, the national airline of the UAE, is set to serve as the exclusive Official BWF Global Airline Partner from 2025.
This alliance provides Etihad with greater global visibility across 21 tournaments in 14 countries, while also bolstering its presence in Asia, where badminton has a strong following.
Go Deeper
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