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The Masters’ AI Masterclass

Augusta’s course reminds us how hard golf really is. IBM’s technology does the opposite: it makes understanding the game feel effortless. 


That contrast gets to the heart of where AI is now in sport, the strongest work is not the loudest, it is the most deeply embedded. 

 

     

TPG Buys Learfield College Sports Media Platform

TPG, the private equity firm behind a growing sports investment strategy, will acquire Learfield, the US college sports media, sponsorship, ticketing, and fan data platform. The tech works with more than 1,200 institutions and 12,000 brands and shows that private capital is looking as much at how sport is managed, not just played.

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Another Innovation Chief Exits Nike and Its Football Shirts Come Under Scrutiny

Nike has another new chief innovation officer, with Tony Bignell exiting and Andy Caine stepping into the role, as the brand also faces criticism over quality issues with its football shirts following complaints around durability and performance.


Taken together, the stories sharpen the pressure on Nike’s innovation team: in a market defined by faster product cycles and stronger competition from challenger brands, innovation is no longer just about launch cadence and design, but whether execution stands up to athlete and fan scrutiny.

Go Deeper → here and here

EKF Buys Beep Insights Sports Tech Assets

EKF Diagnostics, a UK diagnostics and life sciences business best known for blood testing and performance measurement tools, has acquired the sports technology assets of Beep Insights, a Swedish wearable and athlete monitoring platform. This is part of the wider trend seeing performance diagnostics move beyond single test devices and into connected athlete data ecosystems.

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Fever Rises for Women’s Sports Infrastructure

Indiana Fever has given a first look inside its new $78 million, 108,000 sq ft sports performance centre, set to become the largest dedicated training facility in the WNBA when it opens in 2027. Central to the franchise’s growth are elite performance infrastructure, athlete welfare, content production, and family support, showing how the new era for women’s sport investment is shaping up.

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Football VAR Makes Headlines … Again

Video assistant refereeing came under renewed scrutiny after Real Madrid CF’s latest match, with a late penalty appeal involving Mbappé reigniting debate over officiating decisions and technology use in elite football.

Go Deeper → hereand here
     

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