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What Sport Is Buying, Building and Backing This Week | |
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Golf Channel’s Owner Buys Full Swing Versant, the Comcast spin-off that owns Golf Channel, has agreed to acquire Full Swing for US$530 million. It is a smart move from media rights into the technology people use to practise and play golf. MORE | | | |
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Perfect Game Adds VR Training Perfect Game, one of the biggest scouting and events platforms in US youth baseball, has named WIN Reality as its official virtual reality training partner. That has the potential to make VR batting central to young players' training and experience. MORE | | | |
Giro Extends with Visma
Giro, the cycling helmet and equipment brand, has extended its partnership with Team Visma | Lease a Bike until the end of 2029. For Giro, one of cycling’s strongest teams is not just a customer; it’s both a showcase and an environment for live testing. MORE | | | |
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Strava Works with Stanford
Strava is working with Stanford University researchers, including Stanford Lifestyle Medicine and the FASTR programme. The partnership gives Strava a stronger research base for the advice, trends and training insight it puts in front of everyday athletes. MORE | | | |
Beetroot Gets a Better Evidence Base
A new Frontiers in Nutrition meta-analysis links beetroot juice supplementation with improvements in aerobic and anaerobic performance. Although the supplements market is unregulated, it could be interesting provided the claims stay credible. MORE | | | |
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APEX Invests in Women’s Football
APEX has taken a strategic stake in Canada’s Northern Super League. It is another step in women’s football's growing attraction as a serious commercial asset rather than for participation or purpose. MORE | | | |
Rogers Takes Full Control of MLSE
Rogers Communications, the Canadian telecoms and media group, has agreed to buy the remaining stake in Maple Leaf Sports & Entertainment. That gives it control of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Scotiabank Arena, bringing major teams, venue and media interests under one owner. MORE | | | |
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