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Inform. Inspire. Celebrate. | |
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Leader: Meet Sport’s Latest Superfan – The Groundhopper | |
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They’re not following teams – they’re chasing experiences. Stadium by stadium, they’re logging miles, matches, and memories, leaving behind a data trail that’s a goldmine for rights holders.
In her latest leader, our CEO, Rebecca Hopkins, explores this emerging phenomenon.
Go Deeper | |
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Robo-lympics: Brawn Meets Bytes | |
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This August, Beijing will stage the first-ever Humanoid Robot Sports Games, with machines competing in a range of athletic challenges. The world-first event is set to showcase the latest in robotics engineering in front of a global audience.
Go Deeper | |
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Ski Jumps into Suit Scandal | |
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Margin gains have once again crossed into tech doping as two Norwegian ski jumpers were disqualified at the World Championships. They had modified their suits for aerodynamic gain, leading to team suspensions and a wider investigation by the International Ski Federation (FIS).
Go Deeper | |
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Dream Sports Bats Big on Cricket Media | |
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Dream Sports is padding up for media expansion, investing $50 million into Times Internet’s cricket platforms, Cricbuzz and Willow TV. The deal signals a strategic push into global cricket audiences across India and North America, pairing fantasy sport with real-world content.
Go Deeper
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ANTA Sprints Ahead with Cushioning Tech | |
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Chinese sportswear giant ANTA has trimmed the Peak Gravity of its PG7 midsole tech from 7.8 to 7.6 – a small shift with big impact for runners chasing comfort, stability, and speed. To showcase the upgrade, the brand has launched a global relay run across 12 cities, from Shanghai to New York.
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Topgolf Callaway Sharpens its Swing | |
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As rivals heat up in the golf equipment space, Topgolf Callaway is stepping back from its Topgolf venues to double down on gear. The company posted solid Q1 earnings $1.09 billion in revenue - but the bigger story is a strategic pivot: focusing squarely on high-performance equipment and design, and global growth.
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Got a story or innovation to share? Contact us at info@sportstechgroup.org | |
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