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Hydration Gets a Fast Lane Upgrade

Legacy Motor Club (an American professional stock car racing team) has joined forces with Nix Biosensors to bring science a little closer to the track.


Together, they’re trialling real-time hydration monitoring, using Nix’s sweat-sensing tech to help drivers and pit crews make smarter calls on fluid intake.  


With clear links between good hydration and concentration, it will be interesting to see the results. 


Go Deeper

Rematch Delivers Highlights, Not Hindsight

French tech platform Rematch has landed in Dallas-Fort Worth, offering a free app that lets youth football and basketball communities capture match highlights with zero fuss. 


Using AI to spot big moments, it rewinds and trims footage automatically — all from a single smartphone.   


It’s built for parents, coaches and players who want to film action without missing it. And for sports organizations, it’s a sign that grassroots habits are going digital — fast. 

 

Go Deeper

PSG Gives StartUps a Shot at Glory

Paris Saint-Germain has launched PSG Labs at STATION F, giving start-ups the chance to improve sport from the inside out. 


The focus? Fan engagement, stadium tech, and player performance – with AI, wearables and immersive tools in the mix. 


In return, PSG offers access to its people, infrastructure, and global reach.  

Let’s see who makes it from back room to board room. 

 

Go Deeper

   

IPL 2025: Tech Steps Up to the Crease

For the upcoming IPL season, the BCCI is introducing a new system for in-match tracking of players’ waist, shoulder, and head heights.  


The data feeds into Hawk-Eye, giving third umpires a clearer, more consistent view when calling no-balls and wides. It’s a smart progression from last year’s Smart Replay System, adding precision without slowing play. 


No more shoulder-height shouts, this tech aims to know exactly where the line is. 

 

     

Skidattl Venue AR: No App Required

Geospatial platform, Skidattl, has launched an AR solution designed specifically for sports venues, including golf courses, stadiums, and even theme parks. 


It overlays live stats, course details and live navigation onto the physical environment, accessed instantly via QR codes, so no app download needed.  

     

Genius Sports Brings Order to Esports Data

Genius Sports has partnered with GRID and Bayes Esports to strengthen its position in esports betting. 


GRID supplies exclusive streams and tournament data across major titles. Bayes contributes detailed match insights from ESL FACEIT Group. Together, they’re building a consistent and reliable feed for pricing pre-match and in-play markets. 


Esports has never lacked data, just structure, so there’s plenty of scope for impact. 

 

     

Formula E and Google Cloud Sees AI Driving Drivers

Formula E has partnered with Google Cloud to develop Driver Agent, an AI tool built on Vertex AI and Gemini that delivers real-time performance feedback. 


It compares individual driving data to professional benchmarks, giving drivers access to insights typically reserved for top teams, with the aim of improving consistency, not just speed. 

 

     

Babolat and Lamborghini Aim for Double Takes not Double Faults

Babolat has partnered with Lamborghini to release the BL002, a limited-edition padel racket that merges performance tech with automotive design. 


It features 3K carbon, a rigid TPS monocoque frame, and Koridion foam for added control, drawing clear parallels to Lamborghini’s focus on structure, speed and feel. 

  

     
   

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