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The New Rulebook for Sports Performance Data  

Sport has become extremely good at collecting performance data but has been far less decisive about who controls it. The EU Data Act is about to change that.

 

What looks like a technical regulation about connected devices could quietly reshape how one of sport’s fastest growing commercial assets is accessed, shared and monetized.  


Read this week’s leader to see how the new rulebook is about to change one of sport’s fastest growing assets.  

 

     

AI Registry Launching for Athlete IP

Callandor Group is building an AI registry for athlete likeness and biometric data. It allows athletes to license their digital identity to AI developers, with usage tracked and monetized. The model introduces a royalty layer to sports IP, aiming to formalize how AI trains on human performance and image data.

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Sports Tech Firm Exits into AI Infrastructure

Signing Day Sports has completed its merger with BlockchAIn Digital Infrastructure, a business rooted in crypto mining and data centres. The combined entity will operate as an AI and high performance compute platform, with both companies becoming subsidiaries under BlockchAIn Inc. 

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Pocket AI: Passive Data Capture for Golf  

Arccos has launched Arccos Air, a wearable golf tracker that captures every shot automatically without club sensors or a phone. The device combines motion sensors and GPS with AI trained on more than a billion shots to analyze performance in the background.

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Air Quality Data Moves Trackside

World Athletics has launched phase two of its Running for Clean Air initiative at the World Indoor Championships in Poland. The programme expands real time air quality monitoring inside and around competition venues, linking environmental data directly to athlete health and performance.

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Grassroots Coaching gets a Mobile Upgrade

Hockey New Zealand has launched CoachMate, a mobile platform designed to support volunteer coaches across clubs and schools. The app embeds national coaching frameworks into simple tools, including session plans, short form video learning, and team management features.

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