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The STA Leader: AI And Sports Is A Bit ‘Last Christmas’ | |
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Artificial intelligence is one of the hottest topics in the sports industry right now, as a technology with an established influence and potentially far-reaching ramifications.
But it is also important to separate the dystopian hype from the real-world use cases and implications. The STA Group CEO Rebecca Hopkins explores some of the most substantial short-term issues.
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Golf's Tech Revolution Gets January Tee Time | |
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TGL, the tech-infused arena golf league backed by Tiger Woods and Rory McIlroy alongside the PGA Tour, has confirmed its calendar for 2025 after a 12-month delay.
The competition will begin its 15-match regular season on 7th January, with live US coverage on ESPN, having been postponed this year when its SoFi Center venue was damaged by high winds.
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Harry Kane And Brooks Koepka LEAD New Investment Charge | |
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Global venture corporation LEAD has introduced Locker Room, an athlete-backed investment fund whose participants will include England football captain Harry Kane, golfer Brooks Koepka and ice hockey star Brayden Schenn.
Locker Room will present athlete-investors with vetted opportunities to buy into companies that are reshaping the future of sports and health technology.
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NBA And Sportradar Change The Game For Basketball Fans | |
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Sportradar has unveiled a series of new AI-powered user experiences for the official NBA app as the league returns for its 2024/25 season.
Basketball fans will be able to enjoy features like a virtualized live match tracker, animated overlays, data visualizations enabled by skeletal tracking, and personalized betting monitoring.
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AiFi Opens Up Space In NFL And Sports Venues | |
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Leading spatial intelligence platform AiFi has confirmed details of its expansion into sports venue retail, with 74 of its frictionless stadium stores set to open by the end of 2024.
AiFi’s checkout-free solutions will be available at seven NFL stadiums this season, while its camera-led tracking tools will help more teams develop insights into consumer behaviour and inventory needs.
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Amazon Just Walks Into NBA With Retail Tech Solution | |
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Amazon’s Just Walk Out retail technology is being introduced in five NBA arenas for the 2024/25 season.
Teams including the LA Lakers and the Oklahoma City Thunder have licensed Amazon’s tools for their home venues, with computer vision, sensor fusion and deep learning combining to allow fans to collect and pay for merchandise without queuing at kiosks.
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US Ski & Snowboard Carves Out Cloudflare Deal | |
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Cloudflare has become the official technology partner of US Ski & Snowboard, providing its internet security, reliability and performance solutions to support the organization’s website and internal networks used by athletes and coaches.
The agreement includes branding and content elements and is designed to protect and accelerate vital communications for US Ski & Snowboard members while reducing complexity and cost.
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The STA Poll: Today's Leader considers the impact of artificial intelligence on sport. Has your business got an AI strategy in place? | |
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Interested in partnering with The STA Group? Talk to us and find out more.
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