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The STA Leader: Boards, Not Boring | |
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Nike’s recent travails have served as a reminder that any brand can go through challenging times. But companies of all sizes can also guard against the kind of structural weaknesses that hamper performance.
The STA Group CEO Rebecca Hopkins outlines some of the missteps to avoid in building boards and senior leadership teams.
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OneFootball Scores Major League Soccer Partnership | |
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Major League Soccer has agreed a new content distribution partnership with OneFootball – and taken a minority stake in the digital football media platform. OneFootball users will have access to MLS highlights across multiple devices, as well as through the company’s co-branded content hub with Yahoo! Sports, while MLS will join the likes of Real Madrid, Bayern Munich and Liverpool on the OneFootball Club Advisory Board. Go Deeper | |
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In The Game: EA Sports FC 25 Raises Sponsorship Stakes | |
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EA Sports FC 25, the latest edition of the world’s best-selling football video game, is offering more modes of sponsor integration than ever before. New initiatives include an in-game venue modelled on Nike Air Zoom boots, dedicated content delivered by Xfinity, and updated virtual stadium signage to give brands greater exposure. Go Deeper | |
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Genius Move For Reddit Allows NFL Data Integration | |
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Reddit has announced a collaboration with Genius Sports to power its live sports scores feature with official NFL data. The partnership will allow Reddit to offer real-time statistics within dynamic scoreboards in team-related subreddits and other relevant conversations on the platform. Go Deeper | |
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Take-Off: HOK To Design Pioneering Airspeeder Vertiport | |
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HOK’s London Sports + Entertainment group is designing a modular vertiport and private event space for Airspeeder, the world’s first crewed flying car series. The ‘Skydeck’ facility will offer a cutting-edge environment for fans to watch electric vertical take-off and landing (eVTOL) racing from the ground, as well as a protected space for teams to work and mid-air landing pads for pit stops. It will also feature solar-powered infrastructure that enables ‘leave no trace’ event delivery. Go Deeper | |
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Chiliz Launches Crypto Sports Agency | |
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Chilliz Group, the organization behind the Socios.com digital fan token platform, has launched a new division dedicated to creating and supporting blockchain partnerships in sport. Chiliz Sports will leverage the group’s network and specialist expertise to explore synergies and foster business opportunities across sport and crypto.
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TGI Sport Goes Big In College Sports Deal | |
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The Big 12 Conference of US college sports has agreed a strategic partnership with sports technology company TGI Sport. The deal will see TGI Sport provide its LED advertising solutions throughout venues at the Dr Pepper Big 12 Football Championship, including AT&T Stadium, and the Phillips 66 Big 12 Men’s and Women’s Basketball Championship. Go Deeper | |
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Sports Tech Investor Thirty-5 Capital Gets Into Pickleball Gear | |
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Sports tech-focused private equity firm Thirty-5 Capital has made a strategic investment in Muev, a fashion performance brand creating lines exclusively for pickleball. Thirty-5 Capital is building a diverse portfolio in America’s fastest-growing sport through its United Pickleball Properties arm, including stakes in Major League Pickleball franchise Chicago Slice and a range of specialised footwear and equipment brands.
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Interested in partnering with The STA Group? Talk to us and find out more.
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