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The Four Keys to ROI in Realtime Fan Experience Platforms | |
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Today's fans expect to be active participants. For fan-centric businesses, this presents an exciting opportunity to build stronger bonds, unlock revenue streams, and drive innovation.
However, scaling these interactive experiences requires careful planning. The wrong architecture can devour profits as you gain more fans.
Matthew O’Riordan, the CEO and Co-Founder of realtime experience platform Ably, outlines four essential requirements for building scalable fan experiences that deliver a strong ROI.
Go Deeper | |
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The STA Leader: To NFT Or Not To NFT? | |
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The organizers of the Paris 2024 Olympics and Paralympics have issued digital ‘pins’ to reward fan engagement, as sports bodies look again at the possibilities of NFTs. After the boom and bust of earlier attempts at embracing digital collectibles, The STA Group CEO Rebecca Hopkins asks if the industry can find the right utility and engagement to make the technology connect with fans. Go Deeper | |
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Out! Wimbledon Drops Line Judges In AI Overhaul | |
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The AELTC has confirmed that it will introduce automated line calls at Wimbledon for the 2025 edition of The Championships.
The grass-court Grand Slam follows the US Open, the Australian Open, the ATP Tour and the WTA Tour in adopting the technology, with human line judges set to step away from the court after 147 years. Go Deeper | |
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Cricket Sensor Startup Str8bat Scores $3.5 Million Funding | |
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Indian startup Str8bat, whose bat sensor technology has been used by the likes of Cricket Australia and IPL team Rajasthan Royals, has raised $3.5 million in a Series A funding round led by Exfinity Venture Partners. The Bengaluru-based company will use the injection of capital to accelerate development of its high-performance products, introduce new lines and expand its marketing campaigns and international presence.
Go Deeper | |
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London Sport Signs Deal To Satisfi Fitness Seekers | |
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London Sport, a charity created to help people in the UK capital lead healthier and more active lives, has signed a partnership with AI-powered conversational experience platform Satisfi Labs. The company will provide its solutions to help London Sport guide fitness seekers to the right sports and wellness options through its digital channels, and will support over 3,000 local organizations with chat experiences that drive awareness of programmes, communities and facilities. Go Deeper | |
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Genius Sports Launches Sports-Focused Ad Tech Tool | |
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Genius Sports has launched Fanhub, a dedicated omnichannel marketing platform designed to help brands target and reach sports audiences with programmatic and social media advertising. The tool will combine Genius Sports’ proprietary in-play data with fan preferences to inform companies’ ad buying strategies and intelligently scale digital and video creative campaigns.
Go Deeper
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The 2025 Sports Technology Awards: ENTER NOW | |
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The Sports Technology Awards are recognized as the leading international mark of excellence for tech-led innovation in the sports industry.
And entries for the 2025 edition are NOW OPEN. The 2025 Awards elevates this concept into 'The Arena of Innovation', a virtual, global hub at the intersection of sports, technology, science, engineering and design.
It's here that disruptive technologies are showcased, scrutinized and celebrated - and the vision of today meets the sports world of tomorrow.
Early bird entry rates apply until next week so this is the perfect time to apply. Click the link below to find out more. FIND OUT MORE HERE | |
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The STA Poll: Today's Leader column looks at NFTs. Do you think they have a future in the sports industry? | |
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Interested in partnering with The STA Group? Talk to us and find out more.
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