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Inform. Inspire. Celebrate. | |
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One Year Out: Milano Cortina 2026 Innovation Ambitions | |
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With a year to go, the Milano Cortina Winter Olympics is integrating technology across training, infrastructure, and sustainability. Athletes will prepare in 22 training centres equipped by Technogym, while TIM’s fibre and 5G network will support digital operations.
The Games are also focusing on reducing waste by prioritising reusable, rented, and recycled materials. These measures reflect a shift towards a more efficient and environmentally conscious way of hosting the Olympics. So, it’s not all downhill… Go Deeper | |
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FanCode Races Ahead with Exclusive MotoGP Streaming Deal
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FanCode has acquired exclusive digital streaming rights for MotoGP, strengthening its position as a key motorsport platform in India.
For the next three years, the platform will stream every MotoGP Tissot Sprint and Grand Prix race live, along with highlights and behind-the-scenes content.
The deal reflects the shift towards digital-first sports viewing, making MotoGP more accessible to Indian fans through technology-driven streaming. Go Deeper | |
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Peacock Helps Michael Johnson’s Grand Slam Track League Take Flight | |
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Michael Johnson’s Grand Slam Track League is off the blocks with major broadcast deals for 2025. Peacock will stream every race live, while The CW takes the baton for weekend coverage on linear TV.
Featuring 48 elite athletes, including Sydney McLaughlin-Levrone and Gabby Thomas, the league boasts a prize fund of over $12.6 million, promising high-stakes competition throughout the season.
With significant financial backing, including investment from Winners Alliance, and billionaire Robert F. Smith on its board, the Grand Slam Track League looks set to fulfil its aim to get track and field notice outside the Olympic cycle.
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PSG to BeIN the US, Sans Passport
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Paris Saint-Germain (PSG) has teamed up with beIN SPORTS to offer U.S. fans the next best thing to a match ticket — live Ligue 1 games in virtual reality. Through Xtadium, viewers can swap the remote for a pitch-side view at the Parc des Princes for three home fixtures this season:
7 February 2025 – PSG vs. Monaco 16 March 2025 – PSG vs. Marseille17 May 2025 – PSG vs. Auxerre
Beyond the live action, Xtadium will serve up 2D highlights of all PSG home matches, with future updates promising peeps some access to training sessions, celebrations, and player interviews included.
It’s a simple idea: if you can’t get to Paris, PSG will bring Paris to you. Go Deeper
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DeepSeek’s AI: A New Elite Player? | |
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Chinese AI startup DeepSeek is proving that you don’t need eye-wateringly expensive hardware to build a serious AI contender. Its low-cost model has made waves in China’s app charts and could do the same for sports production — putting high-quality broadcasting and tailored fan engagement within reach for smaller leagues.
The sticking points? Data security concerns and cultural differences in commentary could make Western adoption a tougher sell. But like it or not, AI’s grip on sports media is only getting tighter.
Go Deeper
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