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Inform. Inspire. Celebrate. | |
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Steel Meets Hardwood: Mittal's $1B Slam Dunk with the Celtics | |
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Aditya Mittal, CEO of steel heavyweight ArcelorMittal, is investing $1 billion to join a $6.1 billion play for the Boston Celtics – the highest control sale in pro sports history. His move into the NBA spotlights just how global and cross-sector sports ownership has become.
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Tax Timeout: New Bill Targets Sports Owners' Deductions | |
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A new US tax bill could halve the deductions sports team owners claim for intangible assets like sponsorship and player contracts. Projected to raise nearly $1B in a decade, the measure has sparked debate over its impact on franchise sales and valuations.
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French Open Draws Line in the Sand Over Robot Umpires | |
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As tennis turns digital, Roland-Garros is holding the line - literally. It’s the only Slam still using human line judges, arguing clay courts demand a human eye. Not everyone agrees, with Novak Djokovic among those pushing for tech to clean up calls.
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Crystal Palace Rebuild: From Heritage to High Performance | |
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London’s Crystal Palace National Sports Centre is getting a £130m facelift. Plans include upgraded swimming facilities, a 200m outdoor track, and a new 100m indoor sprint space. It’s a bold bid to restore a faded sporting landmark for future generations.
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Merch Madness: Sportswear Talks Louder Than Logos | |
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Sportswear isn’t just for matchday anymore. It’s now a marker of brand identity, worn as often in boardrooms as it is on the bench. With the market headed for $358B by 2027, the rise of merch is part fashion, part flex.
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United Brain Drain: Two Analysts Exit | |
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Manchester United has lost two of its longest-serving backroom figures as Paul Brand (Head of Performance Analysis) and Richard Hawkins (Director of Insights and Innovation) exit after nearly 30 years combined at the club. Their departure comes amid a wider performance restructure.
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Red, White and Recycled: Brentford’s Centenary Kit Goes Iberian | |
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Brentford FC has signed with Spanish brand Joma, making it the only Premier League side to wear the La Liga favourite in 2025/26. The club’s centenary red-and-white kit will be made from recycled materials - combining eco creds with heritage design.
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In Step with Athlete Needs? | |
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AI-powered insoles from the University of Portsmouth and TG0 are claiming lab-level accuracy in measuring ground reaction forces - with just 4.1% error. Designed for use beyond elite labs, they aim to offer a low-cost way to track injury risk and performance.
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Pirelli and Santini Ride Again | |
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Italian cycling brand Santini has teamed up with Pirelli to launch the 2025 Sport Club capsule - a kit that fuses performance with throwback design. The ‘Ruota’ and ‘Tape’ jersey lines draw on Pirelli’s 1960s ad archive, supported by bibs, windproofs, and off-bike wear. The collab nods to Pirelli’s deep cycling roots, dating back to its 1894 tyre and the 1922 founding of its own sport club.
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Got a story or innovation to share? Contact us at news@sportstechgroup.org | |
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