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The STA Leader: From Track To Tech | |
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The deepening relationship between sport and technology has opened a new pathway for former athletes: startup investor and entrepreneur.
The STA Group CEO Rebecca Hopkins considers the qualities and experience that retired sportspeople can bring to the tech sector, and how their influence reflects a changing ecosystem of ‘suits’, ‘tracksuits’, ‘labcoats’ and ‘wallets’. Go Deeper | |
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WHO And Paralympics To Unlock Potential Of Assistive Tech | |
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As the Paris 2024 Paralympic Games get underway, the World Health Organization has teamed up with the IPC to showcase the transformative impact of assistive technology on the lives of athletes and people with disabilities.
The Equipped for Equity campaign will use the Paralympics platform to share stories about the value of products like running blades, wheelchairs, and release braces, as both parties advocate for greater public access and availability.
Go Deeper | |
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Formula 1 Gives Green Light To Aggreko Power Plan | |
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Temporary power solutions provider Aggreko is to operate an innovative network of low-carbon generators at all European races in Formula 1 from the 2025 season, as the series pursues its net zero carbon target for 2030.
Aggreko's centralised system uses renewable sources such as hydrotreated vegetable oil, biofuel, solar panels, and battery storage systems, and has delivered reductions of over 90% in associated carbon emissions during pilot events.
Go Deeper | |
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WindSightIQ To Blow Sailing Fans Away At America's Cup | |
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Coverage of sailing’s 37th America’s Cup will feature real-time visualizations of the effect of wind speed and direction, thanks to a collaboration between America’s Cup Media and Capgemini.
The WindSight IQ solution will combine data with VR and AR graphical overlays to generate unique live insights like a yacht simulator that illustrates an optimal racing line.
Go Deeper | |
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Catapult Launches College Football Coaching To New Heights | |
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US college football’s Southeastern Conference (SEC) will adopt Catapult’s sideline video solution in its upcoming season, giving coaches of its 16 teams instant access to invaluable data and footage.
The tool will also help teams to accelerate analysis workflows after each game, with player and position breakdowns helping to save an average of six to eight hours in review periods. Go Deeper | |
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Giants Star Kayvon Thibodeaux Tackles Startup Investor Role | |
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NFL star Kayvon Thibodeaux has become an investor in The Collectiv, a venture capital fund involved with sports tech startups, professional teams and leagues.
The New York Giants linebacker joins the group as it reportedly looks to raise a further $20 million in funding. The Collectiv currently holds stakes in live video production company Videon, micro-betting tech provider nVenue, and AI platform ON.
Go Deeper | |
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Interested in partnering with The STA Group? Talk to us and find out more.
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