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Inform. Inspire. Celebrate. | |
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Leader: The World's Most-Capped Rugby Union Player Has Something To Say! | |
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Alun Wyn Jones, currently a Strategic Advisor at Swansea University’s National Network for Innovation in Sport and Health (NNIISH), tell us all about the profound impact this initiative can have on the industry and society.
NNIISH unites academia, industry, and the NHS to drive local innovation and improved wellbeing — much like a perfectly coordinated scrum that propels the team forward. Read all about it here | |
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Formula 1’s 2025 Grid: Evolution, Not Revolution | |
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With pre-season testing on the horizon, F1’s top teams are revealing the engineering wizardry behind their 2025 challengers.
Ferrari’s SF-25 boasts a near-total aerodynamic overhaul, Red Bull refines its dominance with high-precision 3D scanning, and Mercedes enters a new era post-Hamilton.
Meanwhile, Aston Martin sharpens its aero package, and McLaren eyes a title defence with incremental gains. The margins are fine, but in F1, that’s where races are won.
Go Deeper | |
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Virtual Gets Real for Athlete Training and Performance | |
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New research confirms what many suspected - VR is starting to prove its worth.
Studies show it accurately assesses motor skills and even replicates the stress of live competition, making it a powerful tool for both training and psychological prep.
From virtual penalty shootouts to high-pressure decision-making drills, could virtual turn actual in elite performance?
Go Deeper
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Sports Storytelling: Who Got Graphic
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ESPN’s Tim O’Shaughnessy unpacks a year of transformation in live sports graphics, with Copa América and the Euros setting the gold standard.
Fox Sports led the charge, while CBS and NBC pushed virtual graphics to new heights.
As ESPN gears up for a fresh look across college football and the NFL, the battle for audience engagement is as much about pixels as playbooks. | |
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Second City Sports Central | |
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Knighthead, the owners of Birmingham City, are thinking bigger than football. Plans are in motion for a 60,000-seat stadium at the heart of a new Sports Quarter — an urban hub inspired by Manchester City’s Etihad complex.
The five-year timeline might be optimistic, but a decade-long transformation could reshape the city’s sporting identity.
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Connexa and TikTok: Long Term Short Form | |
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Connexa Sports Technologies is betting big on TikTok, securing a deal to produce and distribute sports, gaming, and lifestyle content across the Middle East and North Africa.
By blending influencer culture with live streaming, Connexa is tapping into one of the world’s most engaged digital audiences (apparently young people there spend over 7 hours on screen every day) — and creating fresh revenue streams in the process. | |
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Back of the Net for Start-Up Tech | |
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Paris Saint-Germain is setting up shop in Doha with PSG Labs, a global innovation hub dedicated to sports tech.
With AI, wearables, and smart stadiums in the mix, the club is inviting startups to collaborate and redefine both fan engagement and athlete performance.
Football clubs aren’t just teams anymore - they’re tech incubators too.
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Nothing SAP-py About Saudi Sports | |
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The Saudi Olympic and Paralympic Committee is modernising its operations with SAP’s RISE platform, integrating AI and real-time analytics to streamline governance and athlete development.
Part of the Vision 2030 masterplan, this move reinforces the Kingdom’s ambition to be a major player in global sports innovation.
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We’re off next week — and we miss you already! We’ll be back soon, refreshed and ready with more great content! Stay tuned! | |
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