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Inform. Inspire. Celebrate. | |
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Leader Piece: Team Spirit vs Toxic Bromance, Which Side Will Sports Tech Pick? | |
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Before the POTUS inauguration, our CEO, Rebecca Hopkins, shared her observations on the interesting shifts appearing in Silicon Valley.
There's a noticeable change in tone regarding inclusivity among tech giants, which is diametrically opposed to that of sports, including athletes.
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Carbon fibre is one of sports innovation’s GOAT, fuelling record-breaking performances and revolutionizing equipment…but using it means that winning currently is coming at a cost.
With around 90% of composite material ending up in landfills - 7,000 tons of sporting equipment is discarded annually - a team of Australian scientists is determined to change the status quo. This is one race the whole sector wants to see the Aussies win! Go Deeper | |
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On Tur(in) to Infinity: Juve Enters the Next Football Frontier
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Juventus is swapping Turin for Munich as it becomes the first Italian team invited to take part in the Infinity League.
The indoor tournament, created by DAZN, combines sport, technology and entertainment. The event, in its second cycle, will be held on 22 March in Munich. DAZN will broadcast it, live and free in over 200 countries.
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Reading greens is tough but help is on hand via CONECTD GOLF’s putter-mounted device, which tracks every nuance of your stroke.
Already in use on the European Challenge and DP World Tours, and now backed by the PGA Tour, amateur players can enjoy pro-level analysis. Who knows, three-putts might soon be a thing of the past
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MLS and IMG Keep Soccer at Apple’s Core
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Major League Soccer and IMG have renewed their broadcast deal, ensuring 600+ matches stay on MLS Season Pass on Apple TV.
With MLS Productions shifting to WWE’s Stamford HQ, the league is tightening up its game behind the scenes.
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LeBron James Takes the Plunge with E1’s AlUla Team
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LeBron James is swapping slam dunks for speedboats, joining the E1 World Championship as an investor. Teaming up with Tom Brady and Rafael Nadal, he’s launched the AlUla Team, which made its debut at the E1 Jeddah GP, finishing 8th with racers Rusty Wyatt and Catie Munnings at the helm.
With season two expanding to Monaco and Doha, James is diving into a whole new kind of fast break.
Go Deeper
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Sports Technology Awards: Shortlist Revealed Next Week!
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Make sure you are the first to know which work our judges picked as their favourites.
With industry behemoths such as Alun Wyn Jones, Eni Aluko, Finn Bradshaw, John Kosner, Massimo Calvelli and Stef Reid on the panel, you just know 2025 is set to be another vintage year.
The quickest way to keep informed is either subscribing to this newsletter - so share the love and introduce us to your colleagues - or follow The STA Group on LinkedIn here. | |
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