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The STA Leader: Don’t Bet On It | |
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Innovation in the sports betting sector has driven fresh revenues and engagement across the wider industry but some ethical challenges remain. In her latest column, The STA Group CEO Rebecca Hopkins asks whether gambling firms can pursue technological solutions that better protect younger athletes and individuals from betting-averse communities. Go Deeper | |
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LA 2028 Signs Partner For $1 Billion Project | |
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The organizers of the Los Angeles 2028 Olympic Games have brought in Autodesk as their official design and make partner. Autodesk’s intelligent software will be available to designers, engineers, builders, and creators on the Games’ $1 billion temporary overlay and construction plan, which will incorporate sustainable design principles and enable LA’s commitment to using only existing and temporary infrastructure. Go Deeper | |
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Genius Sports Extends With Football DataCo | |
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Leading global sports data company Genius Sports has renewed its partnership with Football DataCo – the data rights holder of UK football – until 2029. The deal will see Genius Sports continue to collect, license and distribute official live betting data for competitions including the Premier League, English Football League and Scottish Professional Football League. It will deploy official Player Market Data as well as computer vision and AI-powered technology to create new pre-game and in-play markets. Go Deeper | |
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NFL Turns To Facial Recognition For Staff Access | |
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The NFL is preparing for a targeted roll-out of facial recognition technology to improve game-day security next season. All 32 teams will reportedly use the solution to control entry to secure spaces for thousands of credentialed media, game officials, staff and selected guests. Go Deeper | |
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NCAA Launches NIL Matchmaking App | |
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US college sports’ NCAA has collaborated with Teamwork on a new app that connects student-athletes with commercial representation services. NCAA NIL Assist has been built to empower and protect student-athletes as they capitalize on their name, image and likeness (NIL) rights, while facilitating disclosures of NIL activities and offering insights into evolving trends across the marketplace. Go Deeper | |
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David Beckham’s Esports Team Nears Sale | |
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Guild Esports, the competitive video gaming venture backed by football icon David Beckham, is close to a takeover deal with US-based investment firm DCB Sports. A statement of intent has been issued to the London Stock Exchange. Guild Esports became the first esports company ever to list on the exchange in 2020 but it is now looking to reset, having since lost over £26 million. Go Deeper | |
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Silverbacks Holdings Invests In South Africa’s NERGii | |
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African-focused private investment firm Silverbacks Holdings has agreed a partnership with NERGii, a company developing performance products for amateur and elite athletes. NERGii’s flagship product is an advanced inner sole that is designed to naturally activate mitochondria and function as a ‘biological wearable battery’ that improves energy transfer in sports footwear. Go Deeper | |
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Get Connected With An Audience Of Innovators | |
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Hiring: Jobs In Sports Tech | |
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Ready to realise your sports tech potential?
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We feature hundreds of roles from the most influential and forward-thinking global brands, leagues, teams, media groups and companies around. Follow the link below to our board. Your future could be waiting for you there... | |
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Interested in partnering with The STA Group? Talk to us and find out more.
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