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Are You Ready For The Sports Technology Awards 2025? | |
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The Sports Technology Awards are back for 2025 with a new format at a new venue – the sports tech event of the year will be bigger, bolder and more exciting than ever.
Tickets are available now for what is sure to be an unforgettable evening at Evolution London on Wednesday 23rd April.
This isn’t just an awards night – it’s an experience. It’s where connections are made, ideas come alive, and the future of sports takes center stage.
So why not join us?
Check out the link below to find the right package for your business.
We can’t wait to see you there… | |
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The STA Poll: Do you plan to attend The Sports Technology Awards 2025? | |
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Real Talent: CAA And YouTube Team Up To Take On Deepfakes | |
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Global talent agency CAA will work with YouTube on an initiative to identify and eliminate AI-generated deepfakes of athletes and entertainers.
The Google-owned video platform will begin testing its likeness-management technology in early 2025, in a project involving as-yet unnamed sports stars from the NBA and NFL.
Go Deeper | |
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Building Blockchain: PSG And Matchain Launch Tech Hub | |
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Ligue 1 champions Paris Saint-Germain and Matchain, a blockchain platform specializing in AI and decentralized identity (DID) solutions, have teamed up to create a new innovation hub.
The Joint Innovation Studio will be based in the French capital, bringing together web3 companies with other cross-industry and third-party organizations to explore and develop practical solutions that solve business challenges. It will also focus on building a user-friendly ecosystem that bridges web2 and web3 technologies.
Go Deeper | |
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Softtek Strikes Transformational Deal With Dallas Mavericks | |
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The NBA’s Dallas Mavericks have appointed Softtek as their official technology sponsor. The Mexico-based software engineering company will lead on a range of digital transformation projects for the 2024 Western Conference champions, including the incoming MavsTV streaming service and community programmes like the Girls Empowered by Mavericks initiative.
Go Deeper | |
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NWSL Joins Fastbreak In Pursuit Of Smarter Scheduling | |
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The National Women’s Soccer League (NWSL) has become the latest sports body to sign a deal with scheduling platform Fastbreak.ai, joining the likes of the NBA and NHL.
The Fastbreak Platform will be used to enhance operational efficiency for the league, streamlining its fixture organization while considering factors like venue availability, travel logistics, and broadcast partner requirements.
Go Deeper | |
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Opening Move: Chess.com Signs Up To Esports World Cup | |
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Chess.com has announced a multi-year partnership with the Esports World Cup Foundation to bring the game to the 2025 edition of the Esports World Cup in Riyadh, Saudi Arabia.
The agreement will lead to the creation of a $1.5 million prize pool, with former world chess champion Magnus Carlsen becoming a global ambassador for the event.
Go Deeper
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Spiideo Snares Signality To Bolster AI Optical Tracking Tools
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Swedish-based sports video technology company Spiideo has acquired Signality, a specialist in AI-powered optical tracking and sports data generation.
Signality’s automated, high-frequency, real-time data and analytics technology will be integrated into the Spiideo platform to enhance products for media companies, leagues, federations, clubs, and schools.
Go Deeper | |
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Sportlight Takes To The Ice With NHL's Philadelphia Flyers | |
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The NHL’s Philadephia Flyers have engaged Sportlight to adapt its AI and LiDAR remote sensing technology for ice hockey.
Sportlight will build on its successes in football and evolve its product suite to develop new insights and innovations on the rink.
Go Deeper | |
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Merry Christmas From The STA Group! | |
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Thanks to all of you for being a part of our community over the past year.
Everyone at The STA Group wishes you the very best for the festive season.
And here’s to a happy and prosperous 2025 – we’re already excited to see what ideas and breakthrough innovations the next 12 months have in store… | |
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Inform. Inspire. Celebrate. | |
The STA Group is a unique B2B company. We connect global sports with the leading minds and work in technology, engineering, science and design.
Engaging with visionary businesses, sports organizations, investors and athletes, our innovative events, fascinating content, and unparalleled, data-led insights support the evolution of the sports industry internationally.
If you create groundbreaking solutions or strive to drive your area of sports forward, connect with us.
With our unique knowledge, network and expertise, we are about so much more than today's trends: we're shaping sports for tomorrow.
Talk to us and find out more | |
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