JD Sports’ US customers will soon be able to search and buy products directly inside AI platforms like Copilot, Gemini and ChatGPT. The move positions AI not as marketing infrastructure, but as a new retail channel where discovery and purchase merge.

Players at the Australian Open were told to remove health trackers, despite growing interest in using wearable data to manage heat and performance. The incident exposes the unresolved tension between innovation in athlete monitoring and sport’s instinct to control data and optics.

Mark Cuban backed Orreco has acquired Jennis, a women’s health and performance platform founded by Dame Jessica Ennis Hill. The deal strengthens Orreco’s push to build an integrated female athlete data and performance ecosystem.