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The STA Leader: Hitting The Wrong Chord? | |
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Elite sportspeople are celebrated for their bravery and resilience but does the media risk encouraging an unhealthy attitude towards safety?
In her latest column, The STA Group CEO Rebecca Hopkins argues that sports bodies and commentators must be more responsible in addressing injuries and quicker to embrace differentiated research for male and female athletes.
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Fore-tnite! Topgolf Added To Epic Games Universe | |
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Topgolf has announced an official presence within the massively popular Fortnite video game, as part of publisher Epic Games’ Fortnite Creative programme.
Playable Topgolf mini-games will be available within the world of the battle royale title in a new map created by the Zoned agency using the Unreal Editor for Fortnite (UEFN) engine.
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Puma Gets Smart With AI-Powered Marketing | |
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Puma has turned to generative AI and dynamic personalization in a bid to revolutionise its marketing and ecommerce operations.
The German sportswear giant has announced an expanded partnership with Google Cloud, and will use Imagen 2 on Vertex AI to automatically generate locally and personally relevant imagery that improves click-through rates and reduces time-to-market for digital campaigns.
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FluidLogic Fuels Up With $15 Million Funding | |
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Motorsport hydration pioneer FluidLogic has raised an additional $15 million in funding after a Series A extension round.
The company, which supplies its specially developed smart water bottles to drivers in series including NASCAR, has secured investment from Solyco Capital as well as a star line-up of US-based athletes.
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Irish Rugby Scores With Domestic Streaming Talent | |
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The Irish Rugby Football Union (IRFU) has launched its own streaming channel, IrishRugby+, in partnership with Cork-based company Wiistream.
The project has been developed through the Technology Innovation Programme, a joint initiative between the IRFU and the government body Enterprise Ireland.
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Swansea University And The STA Group Form Strategic Collaboration | |
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The STA Group and Swansea University have formed a strategic partnership, with the university's NNIISH becoming the official sponsor of The Sports Technology Awards judging panel.
NNIISH sits at the intersection of sport, health, and technology. Its remit is to foster collaboration and forge partnerships with a view to creating new solutions and opportunities that improve athlete performance and public health outcomes.
This collaboration aims to enhance the panel's expertise and promote innovation in sports and health technology. The partnership coincides with The 2025 Awards launch and emphasizes the connection between academia and industry to advance the sports tech sector.
The Sports Technology Awards ceremony will take place in April 2025.
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The 2025 Sports Technology Awards are OPEN FOR ENTRIES.
FIND OUT MORE AND ENTER HERE | |
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The STA Poll: What does AI mean for your organization? | |
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Interested in partnering with The STA Group? Talk to us and find out more.
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